Pricing

Pick one plan. Change it anytime.

Start on Starter. Upgrade to Social Seller when you're ready for multi-channel.

Starter
For solo sellers on Instagram.
$15/month
Coming soon
  • Instagram DMs
  • 3,000 AI replies / month
  • 1 agent seat
  • Native catalog + public storefront
  • Order capture
Most popular
Social Seller
When you add WhatsApp + Telegram.
$49/month
Coming soon
  • Everything in Starter, plus:
  • WhatsApp + Telegram
  • 5,000 AI replies / month
  • 2 agent seats
  • Flow engine
  • Image AI (product-from-photo, screenshot matching)
3-day trial, no credit card required
Upgrade or downgrade anytime. Pay-as-you-go AI credits ($9 / $19 / $49) add replies without upgrading.

Compare

Where Sellfra's feature set wins.

Sellfra vs. the usual stack merchants try first.

ManyChat
BotSailor
Spur
Sellfra
Keyword flows
Included
Included
Included
Included
AI replies
partial
Not included
Included
Included
Flows + AI composed
Not included
Not included
Not included
Included
Unified inbox (IG+WA+TG)
Not included
partial
Not included
Included
Public storefront
Not included
Not included
Not included
Included
Live pricing + multi-currency
Not included
Not included
Not included
Included
Competitor feature sets verified April 2026. Sellfra is the only option composing keyword flows with AI handoff.

Billing FAQ

Billing, simply.

How does prorating work?
Upgrades are prorated immediately. Downgrades take effect at the end of the billing period.
Can I cancel anytime?
Yes. Cancellation takes effect at the end of the current billing period. No pro-rated refunds for unused days.
What counts as a reply, and what are AI credits?
Only AI replies delivered to your customers count — incoming messages, spam and human replies are free. If you use up your allowance before your next billing date, add 1,000 / 3,000 / 10,000 AI credits ($9 / $19 / $49) without upgrading — 1 credit is 1 reply. Premium reply quality (our most capable model) uses 5 replies from your allowance, or 5 credits, per answer. If you run out, the AI pauses and customers are told a person will reply.
What payment methods do you support?
Stripe-backed: Visa, Mastercard, Amex. Apple Pay and Google Pay on mobile.
Do you offer annual billing?
Not for the MVP. We'll add annual with a 15% discount once we have enough monthly customers.
Which currencies do you bill in?
USD only for the subscription. Merchants can accept any currency from customers.